The Challenge
When owner Matthew Brantley approached me about designing and developing a new website for his business he was frustrated. The company he was currently with was charging him a lot of money every month for a templated website he didn’t even own. On top of that he had no clue how people were finding his site and how many people it was converting. So not only did he want a custom designed website, he also wanted measurable results.
The Solution
After speaking with Matthew I suggested a custom designed website that would look great across all devices. I took the time to learn exactly what keyword phrases his targeted customers were searching for and made sure his new website was optimized for those specific phrases. Also, I worked with him on a pay-per-click strategy to get immediate traffic when the site launched. Well after only six months it helped triple his sales.
Services Provided
- Custom Web Design
- Responsive Development
- WordPress Development
- Digital Marketing
- Search Engine Optimization
- Monthly Maintenance
The Results
Organic Search Drives Leads
Last year organic search (Google, etc.) accounted for 69.1% of Warner Robins Fence Company’s traffic. His website converted 13.3% of that traffic into 229 leads. I knew targeting the right keyword phrases would be vital to his company’s growth.
Dominating Google Search
Did you know that the number 1 position in Google gets 33% of search traffic? Could your business benefit with a few more clicks or leads? After 1008 impressions this month, Warner Robins Fence Company’s average position is 1.4 on the search results page.
Conversion Rate in the Top 10%
I like to think a “good” website conversion rate is better than the one you had last month. That’s why I’m constantly working on their website to make it better. The conversion rate for 2018 was 12.4%, the year before it was 8.7%. What’s your website’s conversion rate? If you don’t know, we should talk.
